http://www.nikonchat.com/video-nikon-d5000/
How to: Successfully producing and distributing videos online
In April this year, which produced the main promotional video for the launch short film the new Nikon camera D5000 (a toy very well, I might add!). Then he criticized …. Youtube. We had a respectable 145 000 visits and lots of comments from / Visitors / sales / group). And most important a happy customer. Not bad you say. Not bad.
However, if I had known then what I know now, this video has reached at least 500,000 eyeballs. And it would have burst open advertisng Nikon D5000 and marketing strategy, both online and offline.
This is what I have learned about the production and distribution of viral videos successfully since:
– In general, a concept that should not be forced because it adjusts to a brand. On the contrary, a brand should be fit in a large concept. The content is not always king.
– Do not make an outright TVC: if a video feels like an ad, viewers do not share. Nikon did the video was smooth, but nevertheless, we pump the product. It worked. But it could have been better. How? We could have been a little less bright … yes, it seems that thrive in viral videos look slightly rough up support. As a creative producer shiver of horror, as a seller, I shrug my shoulders – the customer always wins!
– The central concept of video marketing YouTube is to harness the power of site traffic. To drive traffic to view the video. From other sources, such as blogs and forums and social media. Dang!
– Tag the videos! Give the people what they want by placing the keyword tags that are looking for when you upload your video. It's elementary Right?
Again … If I'd known then what I know now … Nikon D5000 would be out of stock. Ay … There's always next time and I do not live in regret. I did a great job and as I said, I have a happy customer. And even happier one group of fans of Nikon. Peace out!
For more than my thoughts and adventures in the media, visit www.influenceinmedia.com
About the Author
On lazy days I dream about long, deep conversations with Barack Obama, Michelle Obama, Johnny Depp and the weird wonderful mind of film director Guillermo del Toro.
When I’m not fantasizing, I produce TVCs and digital media campaigns to pay the bills – and I’ve had alot of fun pulling together crazy-hot concept ideas for clients like Fairfax Media, Gloria Jeans Coffees, Toyota, Lexus, Optus, NineMSN, E*Trade and most recently HP, Virgin, Fiat, Etihad, Alfa Romeo and Advil.
And when I get itchy feet, I direct films – three so far … each a hard hitting, let’s-save-the-world kinda documentary shot in Colombia, Kenya and India (www.inherfootsteps). They’re definitely not in the vein of ’The September Issue’, but I loved making them anyway. Someone must’a thought they were alright. They played on cinemas across Australia and one of them debuts on Australian TV later in 2009.
That’s me, in a nutshell. A human being with a passion for storytelling that actually resonates with people and helps them change their world! www.influenceinmedia.com
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